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\n![\"portadahotel_1920x1080-(002\"](\"https:\/\/basquemagazine.com\/wp-content\/uploads\/2023\/07\/portadahotel_1920x1080-002.jpg\" "\\"portadahotel_1920x1080-(002\\"")
\n\tThis summer campaign<\/strong> aims to attract two types of public. On the one hand, the locals, residents of Gipuzkoa<\/strong>, who stay in the territory during the summer months and demand proposals and a full agenda. On the other hand, hikers from neighbouring provinces such as Bizkaia, Araba, La Rioja, Navarre or Iparralde<\/strong>. To reach this geographical variety of public, a digital strategy will be carried out through the brand’s social networks to increase the number of followers in the aforementioned areas.<\/p>\n The dynamics of the campaign will consist of publishing the plans for the week<\/strong> with as much detailed information as possible on the Gipuzkoa Turismoa<\/strong> website<\/a> and its social networks on a weekly basis. This year the campaign has been given a strong visual component, creating an aesthetic, both in its graphics and in the spot, inspired by the film director Wes Anderson and his recently released film “Asteroid City”<\/strong>.<\/p>\n\t\t\t\t In parallel to the launch of the campaign, the Directorate of Tourism<\/strong> has launched the new tourist guide, an update of the existing guide with new contents<\/strong>, a renewed agenda and a new interior design that is closer to digital communication. The publication is free<\/strong> of charge and is available in all the tourist offices in the territory<\/strong>, as well as in regional development agencies and the Provincial Council itself.<\/p>\n\t![\"Portada_mapa-(002)\"](\"https:\/\/basquemagazine.com\/wp-content\/uploads\/2023\/07\/Portada_mapa-002.jpg\" "\\"Portada_mapa-(002)\\"")
\n\n\t\tNew tourist guide\n\t<\/h2>\n\t