The Provincial Institution will travel to Milan, Paris, Amsterdam and Barcelona with an immersive room in which, through the use of video, sound, tactile tables, sensors, smell systems and a tasting, they will show the best of Bizkaia. The 160 people taking part in this initiative will live a unique experience in which they will enjoy the attractions of our tourist destination with all five senses.
These people are opinion leaders in these markets (actors, actresses, TV presenters, media personalities, influencers, journalists, media representatives, clothing brands...) and from among them the next ambassadors of the digital marketing campaign to be launched in autumn this year in Europe will be selected.
The Provincial Council of Bizkaia is going to launch a campaign to select ambassadors for Bilbao Bizkaia in the European markets that are considered strategic due to their specific weight and their capacity for growth in the coming years. This action combines an immersive experience in four cities in which our destination is presented to 160 opinion leaders with trips to get to know Bizkaia in situ and with the selection of people from this group to be the image of the next digital marketing campaign to be launched this autumn in each of these European markets.
The 160 people participating in this initiative will live a unique and sensory experience
"We combine face-to-face channels with technology and digital channels to develop a promotional campaign. We offer exclusivity and a unique experience to important prescribers in order to have a way of entering these countries that allows us to reach the largest possible number of people", said the deputy for Economic Promotion, Ainara Basurko.
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Enkarterri, most surprising part of the Basque Country
The region of Enkarterri, in Bizkaia, offers a wide range of possibilities to enjoy the most surprising Euskadi in its purest essence. From overflowing nature to unique traditions, villages with a rich history and authentic experiences. This Easter we recommend you to attend the Pasión Viviente in Balmaseda.
A 'box' to feel Bilbao Bizkaia
The first part of this initiative, called GastroXperience, will take place on 30 and 31 May in Milan and, in June, on 2 and 3 in Paris, on 8 and 9 in Amsterdam and on 10 and 11 in Barcelona. In these cities, a structure designed as a large box measuring 5 metres long by 4 metres wide and 3.5 metres high will be installed. This box has a projection system, sensors that allow the interaction of the users, a synchronised aroma diffusion system to reinforce the immersive experience, a Dolby stereo sound system, an interactive table and a content management system that allows, among other things, the integration of photographs of the participants in real time.
With these elements, a series of sequences and interactions that simulate a trip to Bilbao Bizkaia are recreated for 70 minutes. Thus, when the participants arrive at the hall, they enter an aeroplane cabin with a personalised ticket with their names on each seat. The aircraft commander greets those present and provides them with flight time data, after which the specific contents of this immersive experience, which are grouped into six large blocks in accordance with the promotional strategy of our destination, are shown.
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