The Department of Mobility, Tourism and Territorial Planning of Gipuzkoa has launched several spots, which will be disseminated mainly through social networks and in which, using funny comparisons, will allow visitors to get to know the uniqueness of the Christmas festivities in Gipuzkoa.
The Deputy for Mobility, Tourism and Territorial Planning, Azahara Domínguez, presented the tourist campaign for this Christmas. Under the slogan 'Escape to Gipuzkoa', which is adapted to each type of visitor we want to reach, this campaign is aimed at two audiences: those who visit us from different parts of the country, and on the other hand, Gipuzkoans or local hikers who take advantage of the festive season to move around Gipuzkoa.
With a view to travellers from the rest of the country, several spots have been launched, which will be disseminated mainly through social networks and in which, with the help of amusing comparisons, will allow visitors to get to know the uniqueness of the Christmas festivities in Gipuzkoa. All of them will be accompanied by a series of proposals for plans that will be available both on the website www.gipuzkoaturismoa.eus, as well as on its social media profile.
The most innovative initiative of the campaign is aimed at the local public, the day tourists who take advantage of the festive season to move around Gipuzkoa. For them, a Street Scape has been created, an activity that is similar to traditional scape rooms and which will take place in different locations: Zarautz on 26 December, Zumarraga on 27 December, Tolosa on 28 December, Ordizia on 3 January and Errenteria on 4 January.
"It is an experience aimed at families, groups, scape room lovers, but also at anyone looking for a fun time. The activity, which will take place in Basque and Spanish, will be carried out in teams and will allow us to delve into the history and legends of each municipality", explains Olaya Landa, director and founder of eXperientziak, the company from Zarautz, which has been in charge of creating and managing the activity.
Each town will have two sessions: from 17:00 to 18:00 and from 18:30 to 19:30. Participation in the activity is free, but it is necessary to register in advance, as there is a limit to the number of participants per municipality.
"We want to position Gipuzkoa as a destination of interest and a reference point for hikers and travellers over the Christmas period. We have a lot to offer and the time has come for us to showcase it so that not only those who visit us from far away, but also hikers who are closer to us can get to know Gipuzkoa in depth, discovering not only the tourist charms of our territory, but also our culture and our tradition, which are what characterise us as Gipuzkoans", emphasised the MP Azahara Domínguez.
Subscribe to our Newsletter
We have the best quality tourism content and we deliver it to your inbox every fortnight.