BasqueMagazine, 25 years promoting the Basque Country and its environment
Since our creation in 1998, more than 16 million people have got to know the Basque Country and its surroundings better thanks to our different digital and printed media. The 100th edition of the printed magazine, the spring edition, is being distributed this week.
In the summer of 1998 we published our first paper magazine. At that time, tourism in the Basque Country had nothing to do with what we know today, as violence made us a destination with little demand. The Guggenheim Bilbao had only been inaugurated a few months earlier, the new Kursaal in San Sebastian was still under construction and people were not yet able to appreciate it, and the Europa Conference Centre in Vitoria was celebrating its inauguration that same year.
Although there were already publications similar to ours in the main international tourist destinations, we were pioneers in the Basque Country and our environment, the first company to dedicate ourselves exclusively to tourism communication and promotion.
Little by little and quarter by quarter, we consolidated our first masthead, that of Gipuzkoa, with a lot of effort, always maintaining high levels of quality and taste (so we are told), a lot of enthusiasm and the support of great professionals who opted to collaborate with this atypical and innovative means of communication.
Territorial expansion
After consolidating the Gipuzkoa edition, we decided to expand the formula and created the titles of Navarra (2006), Bizkaia (2011), Pays Basque (2012), Cantabria (2013), Álava (2016) and La Rioja (2018). All these titles have maintained the same editorial, logistical and commercial line, working on the same original design and the same themes (leisure, culture, tourism, gastronomy and commerce).
Alliance with Côte Basque Madame
Since last year we have established an editorial alliance with the French publication Côte Basque Madame, leader in the leisure/tourism sector in the Pays Basque, through which we share editorial content between the two companies. From now on we are stronger, our printed and digital media reach many more people, considerably improve their contents and provide timely information on what is happening in the sector on both sides of the Bidasoa River.
Unification of headers
In 2017 we decided to create a new brand to encompass the 7 existing titles at that time, under the same umbrella. From then on, TourMagazine, with its 7 territorial editions, became the benchmark for tourism communication in the Basque Country and the surrounding area. Two years later, in 2021, BasqueMagazine replaced the previous masthead, unifying all the editions in a single printed publication.
Digitalisation
In 2019, we began the digitalisation of our content, in parallel with the printed editions, using different media. We created the website www.tourmagazine.com and began promotion on social networks.
Two years later, with the unification of the print editions, we created the digital platform www.basquemagazine.com, which we publish daily in 4 languages and which is already a benchmark for tourist information in the Basque Country. It currently receives more than 10,000 visits per month.
Exclusively for professionals in the sector, we publish a fortnightly newsletter, BasqueMagazineNews, in which we report, in Spanish and Basque, on Basque tourism activity and news. 3,500 recipients per subscription.
In the current year 2023 we have consolidated our social networks, becoming a reference point for leisure, tourism, culture, gastronomy and commerce in the Basque Country and its surroundings. We currently reach more than 26,000 people a month with Instagram, Facebook, LinkedIn and Twitter.
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