Turisberri, innovation in Bizkaia’s tourism
On 7 November, the Provincial Council of Bizkaia held the first day of this service provided through Beaz with the aim of enabling the participating entities to rethink their businesses and activities and, in this way, encourage them to innovate in their value propositions. Eight companies from the sector took part in the last edition of this initiative.
In this edition, 14 companies (incoming agencies, hotels, active tourism companies, txakoli wineries with wine tourism activities, etc.) will take part in this initiative, which is part of the Bilbao Bizkaia 2030 Tourism Strategy, a document whose objectives include improving the competitiveness of the tourism sector and innovation.
Turisberri is structured in five phases that will take place over five weeks. The first of these consists of meetings between a consultant and each of the companies, lasting one hour, with the aim of understanding their business, their current situation, their needs, etc. The information gathered in these meetings will be synthesised using the Value Proposition Canvas tool, which analyses their value proposition from the customer's point of view.
The second phase focuses on identifying trends and benchmark initiatives in line with the areas of interest of each participating company with the aim of defining future scenarios. In the third part, the companies work together to generate new ideas over two consecutive days and over a period of two hours. The selected companies will participate again in the fourth phase in personalised meetings with the aim of advancing the ideation of innovative projects, feasible in the short and medium term, and in the fifth and final phase, they will organise, synthesise and package the results of the process.
On the initial day of this service, the companies had the opportunity to learn in depth about the basics of the process and the experience of two companies participating in the first edition, as well as the calendar and work plan drawn up for this year.
In 2021, eight companies took part in this initiative aimed at companies with at least 2 employees.
Subscribe to our Newsletter
We have the best quality tourism content and we deliver it to your inbox every fortnight.
Te va a encantar
Taste the crunchy Croquette Week in Navarre
From 19 to 28 May, Navarre celebrates the Croquette Week, an initiative promoted by Harinas Urdánoz in which more than 80 establishments in Pamplona and Navarre are taking part.
Navarre, a nature that thrills
From the snowy peaks of the Pyrenees to the arid Bardenas Reales, we encourage you to discover the great natural wealth of Navarre.
Solar de Samaniego, awarded in the Best Of Wine Tourism Awards
The prizes, awarded annually by the World Network of Great Wine Capitals, were presented last November. Bodegas Solar de Samaniego (Álava) was one of the winners for its great project to reinterpret the industrial architecture of the 1970s.
Give Rioja Alavesa as a gift, they will thank you for it
The Rioja Alavesa Wine Route offers an infinite number of plans to enjoy as never before, with a wide and varied range of activities.