Donostia – San Sebastián, premium tourist destination
Donostia San Sebastián Turismoa has been present at FITUR, the International Tourism Trade Fair, with a stand in the Euskadi space and has offered information to both professionals and the general public about its commitment to premium and sustainable tourism.
'Donostia San Sebastian Premium' is a commitment to tourism with high added value, based on quality, authenticity and experience.
The councillor for Sustainable Tourism, Cristina Lagé, stated that "only by understanding tourism as an industry with a very long history, and which must also fit into our society and culture in a natural way, can a 'San Sebastian Premium' be created, always offering added value to the gastronomic, sporting or cultural experience and, of course, in our congress sector. Nobody understands better than San Sebastian as a destination, the value we add just by telling the world about our way of living and understanding life".
The Tourism Master Plan for Donostia / San Sebastian seeks a balanced and sustainable development of tourism, moving away from mass tourism and segmenting demand, focusing on strategic target audiences that allow a balanced insertion of tourism in the urban fabric, in the economy and in society. For this reason, it works around 5 priority axes: cultural, gastronomic, sports, premium and congress tourism.
In this sense, the initiative aims to be a line of work to position the city of San Sebastian as a premium tourist destination and to develop a tourist offer of products and services with local companies in the sector that target this type of client.
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