Waste collection on six beaches and rivers in the Basque Country
Coca-Cola's Mares Circulares programme, together with Aquarium San Sebastian, is organising this event, which will mobilise volunteers and organisations to collect marine litter from beaches and rivers in the Basque Country, doubling their efforts in this edition with a total of 6 clean-ups.
The programme, which is promoted by Coca-Cola and supported by the Ministry of Agriculture, Fisheries and Food (MAPA), through the General Secretariat for Fisheries, and developed in collaboration with the associations Chelonia, Vertidos Cero and Fundación Ecomar, aims to care for and protect aquatic environments and prevent any waste from ending up in the oceans.
Throughout 2022, 6 beach and river clean-up days will be held in the Basque Country. Mares Circulares has planned clean-ups in the Zadorra River in April, and in the Deba and Ibaizabal rivers in May. In addition, and at different times throughout the year, the beaches of Zarauz, Orio and Plentzia will be cleaned.
Gonzalo Márquez from Coca-Cola Europacific Partners Iberia stressed the importance of promoting the circular economy and collaboration between different institutions "to ensure that aquatic environments are preserved".
For her part, Esther Irigaray Arrate, Director of the Donostia Aquarium, stressed the importance of contributing to the cleaning of the aquatic environment itself, but even more importantly, raising awareness and, why not, mobilising the population. "For this, alliances such as those that Coca-Cola has created with us are essential".
It is part of Coca-Cola's global strategy 'World Without Waste' and, in Western Europe, of the sustainability strategy 'Avanzamos', specifically in its packaging pillar.
Between 2018 and 2021, 267 volunteers have participated in the four editions in the Basque Country, 159.3 kilos of waste have been collected and action has been taken in 6 different environments.
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