Barbour opens new shop in Bilbao
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Barbour reopens its doors in Bilbao with a renovated space on the corner of Astarloa and Iparraguirre streets. The shop opened in 2016 by Dame Margaret and Helen Barbour, reopens its doors after an update of the space coinciding with the month of celebration of the 100th anniversary of the waxing of the firm.
100 years of sustainability
In 2021 Barbour celebrates 100 years of sustainability. 100 years of waxing their jackets with a service that continues to this day.
Today, one hundred years on, re-waxing has become more important than ever as more and more customers look to make sustainable choices. Extending the life of a waxed jacket is one of the most effective ways to minimise its impact on the environment. If a Barbour jacket is re-waxed at least once a year with regular wear, it can last a long, long time and be part of several generations of the same family.
Barbour encourages this maintenance, through its official workshop, where it offers you the opportunity to extend the life of your jacket by cleaning, re-waxing and repairing it to make it as good as new, or teaches you how to re-wax it at home. The 6 oz. wax is lightweight and very easy to apply. The original Barbour wax is derived from a rich blend of natural ingredients, leaving the fabric moisturised and closer to its original colour and finish.
Barbour wax for live
Waxed cotton has been part of Barbour's history since its beginnings in 1894. When John Barbour founded J. Barbour & Sons in the port town of South Shields in the North East of England. One of his best sellers was Beacon, a line of waxed leather outerwear designed to keep sailors, fishermen and dockyard workers dry in even the worst weather.
A re-waxing service that began with Malcolm Barbour's vision 100 years ago remains an integral part of Barbour's sustainability strategy today. Wax for Life is at the heart of Barbour's ongoing commitment to minimise its impact on the environment for future generations.
Every year, more than 60,000
jackets are brought to Barbour
for waxing or repair
Paul Wilkinson, Global Marketing and Commercial Director: "For 100 years, Barbour has been committed to sustainability and we have always offered choice in the way we wax your jacket: you can either re-wax your own jacket at home or send the garment to one of our customer service departments around the world. Over 100,000 cans of wax are sold each year and over 60,000 jackets are brought back to Barbour for re-waxing or repair, demonstrating the commitment of Barbour's customers to sustainability and extending the life of their products.
#barbourwaxforlife
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