On Thursday, February 29, the 14th edition of the Rioja Alavesa Wine Tourism Forum will take place: "The Human Factor in an Intelligent Tourism Destination". It will be a day to connect with different experts and discover new opportunities to professionalize the sector. It will be at Villa-Lucía Espacio Gastronómico, in Laguardia, Álava. Divided into three main blocks: Artificial Intelligence applied to wine tourism, the dynamization of tourism in rural areas and a theoretical/practical workshop entitled Small details that lead to great results.
Registration.
Programme
ARTIFICIAL INTELLIGENCE APPLIED TO WINE TOURISM
- Artificial intelligence applied to the primary sector and market studies
Francisco José Lacueva Pérez (Instituto Tecnológico de Aragón) - Artificial intelligence applied to the wine industry
Pablo Franco (Director of Technical Services of the Control Board of the Control Board of the Control Board of the Rioja Designation of Origin) - The vineyard as a tourist resource. Transmission of landscape and agronomic values
Ana Diez Navajas and Ana Aizpurua Insausti, researchers at NEIKER (Basque Institute for Research and Innovation), and Ana Diez Navajas and Ana Aizpurua Insausti, researchers at NEIKER (Basque Institute for Research and Innovation).
Agricultural Development) - Artificial intelligence applied to wine production
Francisco Javier Gutiérrez Pecharromán (Research Director of the Department of Research and Development, Research and Development Department)
UEMC transfer, Valladolid, Spain)
BOOSTING TOURISM IN RURAL AREAS
- Collaboration and rootedness as strategies to fix the population in the territory and the
deseasonalization of the tourist offer
Enrique Pueyo García (Mayor of Aínsa Town Council) and Clara Bosch (Manager of the Somontano Wine Route). - First initiative of oleotourism in Spain and its Route of viewpoints among vineyards and olive groves by a wine route.
Isabel García Vázquez (Manager of the Ribera del Guadiana Wine Route)
SMALL DETAILS LEAD TO BIG RESULTS
- Theoretical and practical packaging workshop: customization makes you exceed expectations
Ainhoa García Mendinabeitia (Founding partner of Idea, paper, scissors, a communication and design company). - Selling through the eyes - The importance of knowing how to display the product correctly to increase sales
Marcos Álvarez (Tiendologist) - Tell me how you write and I'll tell you who you are - Keys to communication in your business: product/service sales, solution of
complaints, mailing...
Beatriz López (Information Systems, Marketing and Communication Manager)
THEORETICAL AND PRACTICAL WORKSHOP: SEEING IS EATING*.
- Set-up and presentation of food and wine corners for the MICE sector
*COCKTAIL-NETWORKING INCLUDED
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