The deputy Jabier Larrañaga also announced that the Provincial Council of Gipuzkoa will strengthen its support for the counties, at the 'Challenges of Tourism in Gipuzkoa' Congress celebrated in Renteria, which brought together more than 200 professionals and agents from the tourism sector in Gipuzkoa.
More than 200 professionals and agents related to the tourism sector in Gipuzkoa took part in the third edition of the "Challenges of Tourism in Gipuzkoa" Congress, organised by the Provincial Council at the Lekuona Fabrika cultural centre in Errenteria. Prestigious experts shared their views on the challenges and transformations facing the sector in the current context with representatives of regional agencies and tourist offices, different associations, professionals and companies, as well as students of tourism-related studies from the University of Deusto and the Zubiri Manteo vocational training centre.
The arrivals and overnight stays recorded in the period from March to September 2022 set an all-time record, surpassing those observed in the same months of 2019, prior to COVID-19.
Through presentations and dialogues between different professionals, key issues for the future such as new business models, travel habits, sustainability and digital transformation were discussed, with the aim of ensuring that Gipuzkoa maintains and strengthens its position as a benchmark destination in the national and international tourism industry. All of this, against the backdrop of the excellent results that the sector has been obtaining this year in the territory, as the entries and overnight stays registered in the period from March to September 2022 set an all-time record, surpassing those observed in the same months of 2019, prior to COVID-19.
The institutional opening was attended by the Mayoress of Errenteria, Aizpea Otaegi, and the Deputy for Economic Promotion, Tourism and the Rural Environment, Jabier Larrañaga, who gave a positive assessment of the good results. "Not only in quantitative terms, but also because this growth has been balanced, with a good performance of all the counties and types of accommodation, one of our priority objectives. And because we are coming from a pandemic that affected this sector like no other, in the face of which you have shown enormous resilience", he explained. "This rapid recovery was no coincidence, but rather the fruit of what has been sown over many years, of much shared work to make Gipuzkoa an international benchmark tourist destination, with a sustainable and quality model".
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