The document, in the drafting of which more than 250 public and private agents have participated over the past year, includes the guidelines that will guide tourism policy over the next decade. Sustainability, digitalisation and innovation are its main axes.
The strategy defines a first phase of recovery (2022-2024) to reach pre-COVID-19 levels and a second phase of transformation, until 2030, with sustainability, digitalisation and innovation as key elements for attracting visitors and developing a more competitive and environmentally friendly sector that results in the well-being of all people.
As a first step, the aim this year is to stabilise and recover the national market and reactivate international tourism in order to recover pre-pandemic levels by the end of 2023. The Deputy for Economic Promotion, Ainara Basurko, and the Mayor of Bilbao, Juan Mari Aburto, who have been together with mayors of the Territory and representatives of the sector, have advanced that they will make every effort to activate tourism and improve the figures prior to the irruption of Covid, showing all the attractions of Bilbao Bizkaia to position ourselves as a benchmark of the Atlantic Axis "unique for its own identity, diversity and its capacity for transformation".
Cooperation, sustainability and digitalisation are the key elements of this strategy for tourism in 2030.
After two hard years of pandemic in which tourism, among other sectors, has been strongly affected, the Provincial Council of Bizkaia and the City Council of Bilbao have worked hand in hand with the sector and local and regional tourism management bodies to launch a new strategy with the priority objective of recovering the levels prior to the outbreak of Covid, -a time when record figures were recorded and with excellent prospects- and with a view to the horizon of the year 2030.
Cooperation, sustainability and digitalisation are the key elements of this 'Bilbao Bizkaia Tourism Strategy 2030', which has been presented by the Deputy for Economic Promotion, Ainara Basurko, and the City Councillor for Economic Development, Trade and Employment, Xabier Ochandiano, accompanied by the Mayor of Bilbao, Juan Mari Aburto, in an event in which they have shown their support and closeness to the sector.
Now this new guide has been produced, which is part of a new long-term planning cycle, in response to the firm commitment to continue to strengthen the growth of tourism in Bilbao/Bizkaia. A sector that is here to stay, despite the unexpected appearance of the pandemic, but which is expected to surpass the figures prior to Covid, with more visitors distributed in a balanced way, longer stays, more events in the city and the Territory... And all this with the keys of cooperation, digitisation and sustainability in its triple economic, social and environmental aspect, showing the cultural, natural and scenic attractions of the coast and the interior, gastronomy... "to position ourselves as a benchmark of the Atlantic Axis, unique for its own identity, diversity and its capacity for transformation".
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